SALES EXECUTIVE | ENTREPRENEUR | LAND DEVELOPER | INVESTOR
Eighteen years leading sales and tech-driven marketing, now building companies in land development, real estate and digital brands.
Jeff Matthews is a Las Vegas based sales executive and entrepreneur. For eighteen years he has helped build the sales organization at 411 Locals, an internet advertising agency for local service businesses, rising to Senior Sales Director and leading teams across the United States, the Philippines, Mexico and Egypt. He lived in the Philippines for five years, starting call centers and hiring hundreds of people along the way.
His foundation is technology. Jeff studied web design and web development at UNLV and spent his early career helping businesses win online through websites, search and digital advertising. That background still shapes how he leads: measure everything, automate what repeats, and use modern tools, including AI, to help small teams perform like large ones.
In 2022 he brought that playbook to land and residential development, launching Innovative Custom Homes with his business partner. Jeff leads the business side: land, capital, budgets, permits, schedules and sales.
Innovate Luxury Homes LLC, doing business as Innovative Custom Homes. Spec and custom single-family homes on one-acre lots in the Pahrump Valley, Nevada.
Construction company bringing building in house, working toward a Nevada B-2 residential contractor license.
Acquires, finances and manages residential property in the Las Vegas Valley and sources land for new construction.
Holding company for online brands, including BoaterReady.
Passive investor in hotel properties.
Leads the sales organization end to end: strategy, hiring, training and daily performance. Hires and leads agents around the world, across the Philippines, Egypt, Mexico and the United States, and has delivered record sales periods through a disciplined one-call-close process and AI-assisted coaching.
Lived in the Philippines for five years, opening call centers and growing the business from the ground up. Recruited, hired and trained hundreds of people and developed the leaders who ran the floor.
Managed and developed the inside sales team, turning average performers into consistent closers.
Advised new businesses on advertising through Google, search engines and online directories.
Executive education program on how established companies find, fund and launch new ventures without losing their core business.
The technical foundation for a career in tech marketing: building websites, search and turning online traffic into customers.
Everything Jeff does is for his family: his beautiful wife of eight years, Tak Matthews, and their two kids. He has traveled the world, and the family's favorite time together is spent exploring new places, especially Thailand. Outside of work, Jeff can be found on the golf course, playing guitar, or testing the latest technology.